Reversed Sentence Ads The Swiss Life Campaign is Intriguing
The Swiss Life campaign (conceived by Zurich-based ad agency Spillmann/Felser/Leo Burnett) shows that life has so many different twists and turns that it’s hard to keep up. This series of simple print ads focuses on a sentence that can be read in two ways. Referred to as “reversed sentences” by the ad agency, these statements illustrate how people constantly change.
These thought-provoking ads are a great way to make viewers think about life and accept that it is full of surprises.
Illustration of a Japanese fairy tale wherein a girl befriends a crow demon in order to save the soul of her sister. For those of you who have expressed interest, you can find a novelized version of the tale by Kara Dalkey entitled Little Sister!